Dia Color Demi Permanent Hair Colour 60ml
Introducing the revolutionary Dia Color by L’Oréal Professionnel, the ultimate solution for vibrant, long-lasting hair colour. After extensive research, it was discovered that dull hair is the result of progressive melanin loss. In response, L’Oréal Professionnel developed Dia Color - a demi-permanent hair dye made with 92% natural ingredients that effectively reverses this process. Experience up to 6 weeks of rich, glossy colour coverage, up to 70% grey coverage, and 100% true-to-tone natural reflects. Plus, enjoy 3x more shine with no ammonia or silicone.